IPON RESEARCH ON THE NOTEBOOK SITUATION IN HUNGARY
The devices grew old, but iPon’s solution makes them swift again
We built the foundations on strategic planning, and followed with conscious building: this works when it comes to reputation management.
A comprehensive consumer survey of more than 5,800 respondents revealed that nearly half of the notebooks were five years old or older, and as expected, users were dissatisfied with their performance.
Our mission was to raise awareness of iPon, showcase the service offering and strengthen press relations. The brand is well known among gamers but had virtually no press coverage before. The aim of the research was twofold: to mobilise participants to buy parts and use iPon services and to attract new customers through the press.
CHALLENGE / IDEA / TOOLS
To make participation in the survey attractive for participants, we drew a valuable notebook. The press was not familiar with iPon and did not expect to receive any communication, so the press release had to be particularly eye-catching, informative and of public interest. We did not include all the results in the press release so that, when interviewed, the client could highlight facts that would make the articles unique.
Over 21 million reach, 27 media releases,
5 press enquiries for more information, 2 interviews.