What is your company doing about sustainability?
Do your employees believe in it?
And how committed is your senior management?
If you’ve been putting off treating sustainability as a strategic priority, now is the time to act. With the introduction of Hungarian ESG legislation in 2024, having a sustainability strategy will become mandatory for many companies, along with the preparation and submission of ESG reports. In such situations, good leaders see “must-dos” as opportunities and turn challenges into advantages.
While implementing sustainability measures can indeed be a significant burden, a well-established sustainability strategy can reduce costs and provide a competitive advantage. Communication is one of the most powerful tools a company can use – if it is used correctly.
Since 2021, OpenCom has been supporting the communication needs required for sustainable operations. Today, we are ready to support our partners at every stage of this process.
At OpenCom, we have identified five fundamental
principles that are essential for sustainability communication:
-
1.Be transparent,
speak openly! -
2.Make information
accessible! -
3.Be specific!
-
4.Engage with
your audience! -
5.Act, don’t just
talk about it!
OUR SERVICES:
Transparency Audit
How transparent is your company’s communication?
Is it enough to avoid accusations of greenhushing?
We identify ways to make your communication more credible.
Defining corporate sustainability branding (Sustainability Value Proposition)
How deeply is sustainability embedded in your corporate identity?
What does your company currently communicate and what should it communicate to achieve the desired impact?
Developing a sustainability communication strategy
Working closely with senior management, we integrate ESG considerations into your communications strategy. We identify anomalies and propose a forward-looking communication approach that is aligned with your company’s values. We identify key messages, target audiences and communication channels.
Sustainability Values Workshops
We inspire and prepare participants for the world of sustainability. ESG reports must be updated annually, and motivation is key to meeting targets. Often, intentions stall at the executive level, fail to trickle down through middle management and ultimately fall short at the employee level. Understanding and embracing values is key to success.
Training for managers and employees
Sustainability requires teamwork and the active involvement of both managers and employees. Our training programmes aim to
– Prepare leaders to authentically represent sustainability.
– Engage and motivate employees to actively contribute to achieving sustainability goals.
Identifying communication risks
Every business communication has hidden risks, and sustainability is no exception.
By identifying these risks, we minimise unexpected crises and ensure that the company’s communications are clear, consistent and risk-free.
Visual services
– Sustainability reporting – Creation of stakeholder publications based on ESG reports.
– Other data visualisation – Designing compelling charts, infographics and more
Gone are the days…
…when sustainability was just about creating a visually appealing publication for the communications team. Today, everything from sector analysis, internal communication, organisational awareness, sustainability strategy development and reputation building requires the active involvement of communications.
Let’s walk the talk!
As part of our BUZZ-Go challenge, we want to promote sustainability, including the well-being of bees. The perseverance and work of bees is indispensable, so we must work together to ensure that they survive for the future. We are also involving our partners who are constantly joining the challenge.
Below you can read their pledges on our Wall of Fame.
Is yours up yet? 🙂
Bee part of the Fame!
- “We plant lots of flowers (especially lavender)
around the house.”
Barbi
- “I scatter flower seeds in the green grass between
the sidewalk and the cars in the spring.
If that area gets flowers, maybe the owners will notice better
that it shouldn’t be the puppies’ toilet.”
Ági
