By weaving the brand into a good story, we bring it to life, thereby moving the customer from the ‘interest’ stage to the ‘I’ve got to have this!’ mindset.
Throughout the planning and execution of our communications, we take great care to ensure that our clients remain true to their mission – in other words, that their reputation is authentic and built for the long term.
Nothing is as important as having meaningful relationships, but their quality is perhaps even more important. This requires professionalism, but it is essential to have someone with whom you have good chemistry.
For a story to come to life, you don’t necessarily need a BIG budget. It’s more about that certain creative twist. It’s this ‘twist, not shout’ approach that makes our brands a success.
The world is full of messages, which is precisely why it is becoming increasingly difficult to capture genuine attention.
We believe the reason for this is not that we communicate too little,
but that there is too little substance in what we say.
That is why we focus not on the quantity of communication, but on its relevance.
Because reputation is not built on what a company says about itself, but on
what others think of it once it has finished speaking.
Open Communications’ client, the Hungarian Energy and Public Utility Regulatory Authority, won a CSR Hungary award in the Junior category in 2018 for its programme entitled ‘Energy Ambassadors’. The programme was developed and coordinated by Open Communications between 2017 and 2019.
In 2021, we won the gold award in the “Influencer Collaboration” category of the PREXA professional competition launched by the Hungarian PR Association, for the rEGGelem educational TikTok campaign we created for the Hungarian Egg Association.
In 2021, our junior colleagues took first place in the competition for PR professionals under 35 organised by the Hungarian PR Association!
In 2022, we won a gold award at the PREXA PR Awards, in the category for campaigns valued at under 1 million Ft, for our iPon press communications campaign. We built our media coverage around the demand for laptops that emerged following the Covid pandemic, educating the public on how they could keep using their old laptops for as long as possible without having to buy a new one.
In 2024, we won a bronze award at the Employer Branding Awards for Deloitte’s ‘Value? It’s Fundamental!’ campaign, which aimed to strengthen staff engagement by helping them feel even more connected to the company’s values.
In 2025, we won a silver award at the PREXA Awards for our campaign designed for the Reformed Charity Service’s Diaconia brand, in the storytelling category.
In 2025, the Diaconia campaign also won a PRIZMA Silver Award: through the stories of the workers and community at the Mezőladány workshop, we built a brand based on a social cause that is both endearing and successful online.
In 2025, PRIZMA awarded our joint campaign with Stühmer two gold prizes (in the storytelling and FMCG categories): through the story of the Stühmer Pillanat Corfu chocolate, which we sent into space with Tibor Kapu, we simultaneously showcased the brand’s more than 150-year-old tradition and its innovative, forward-looking spirit to a national audience.
In 2026, we made it onto the APEX list, which ranks the top 10 most successful domestic PR agencies. For us, this is not just a ranking, but important professional recognition that the approach we take to our work is valuable, visible and effective. We are proud of this, and we will carry on.
