Working on a dog campaign is inspiring in itself, we loved this project from the very beginning. Yet what made it so successful was the excellent project management, our strong, live media relations, our flexibility and the creative implementation that we proposed. We needed everything to make a real impact with the campaign for premium dog food brand Josera. Christian Vieler, a German dog photographer, travels the world photographing dogs jumping for a treat. The story of Josera is connected to the lovable photos. We brought the dog photography shoot in Etele Plázás in Budapest to life with an integrated campaign: billboards, a radio campaign, creative on-site outreach and a strong press communications PR leg were needed to build the Josera brand name.
Integrated campaign planning and implementation to promote the Josera brand in Hungary.
We had barely a month to plan, which we bridged with professional project management and effective client communication.
– OOH campaign: we announced the event on billboards and citylight surfaces.
– We organized a radio campaign combined with a prize draw.
– We awaited the canine audience with a creative, spectacularly branded, outdoor and indoor on-site presence, a photo wall, and a family play area.
– We appeared in lifestyle media with organic and paid content.
The 20 media and social content, 21 billboards and more than 50 citylight appearances brought more than 5 million views. A committed, satisfied customer who wants to further strengthen Josera’s awareness in Hungary.
Reach: 5 000 000
