Strengthening the Pedigree brand by promoting adoption and supporting animal shelters. For World Animal Day, we built a campaign with Pedigree that both mobilized adoption and provided tangible support to shelters. We proposed a program that could have an impact in the tsunami of animal campaigns targeting emotions:
– Choosing a topic that appeals to emotions and encourages action.
– Active participation and visible presence at events.
– Effective use of various communication channels.
Volunteer program: We implemented 4 volunteer days nationwide, where MARS employees
supported shelters with volunteer work and Pedigree product donations.
Our featured partner was REX Animal Island.
We supported Pedigree’s appearance at the DOGZ festival
and World Animal Day with organic and paid content: Press materials, paid PR articles, Házipatika column sponsorship
and influencer collaborations.
The campaign’s reach and exposure increased threefold compared to the last World Animal Day support program, and the donation also tripled.
MARS also received a special award from REX Animal Island. With this campaign, we proved that with the right communication and sincere dedication, we can achieve real impact.
