The story of Pampers at the Preghello Festival is that the first weeks with a newborn are full of questions, uncertainty and a lot of new stimuli. At such times, it is especially important for parents to encounter a brand that offers real support beyond products. With Pampers’ creative and spectacular appearance at the Preghello Baby Waiting Festival, we created exactly this first, defining experience.
Full management of Pampers’ appearance as the main sponsor at the Preghello event. The goal was to provide expectant mothers and new parents with a first-hand, personal experience of Pampers’ most gentle diapers for the little ones.
A rendezvényen egy látványosan brandelt főtámogatói kiállító teret alakítottunk ki, mely inkább
volt egy kellemes hangulatú, otthonos babaváró állomás, mint egy klasszikus stand.
A Pampers közösségi tér egyszerre lett edukációs és élményalapú találkozási pont.
Milyen aktivitásokkal keltettük életre a Pampers történetét?
– pampers.hu regisztrációval
– pelenkázási és újszülői tanácsadással
– termékdemóval: bemutattuk a Pampers törlőkendők bőrbarát, kedvező pH-értékét szakértői előadással
– influencer együttműködéssel: Laskoy Noémi Instagram sztorija tovább erősítette a kampány online láthatóságát.
The event was attended by 650 expectant mothers and parents. The Pampers stand was the most visited point of the event.
– 450 visitors used the Pampers changing station
– 100 Pampers goodie bags were distributed
– 650 Pampers-branded baby blankets found their owners
– The prize draw offered a total of 15 months of Pampers Premium Care diapers
– The influencer collaboration generated 63,000 reach
Reach: 63 000
The project showed that with a well-planned personal presence, a brand not only becomes visible, but also comes to life. Pampers appeared at the event not as a simple sponsor, but as a caring brand that can build a trusting relationship with parents already during the period of expecting a baby.
