The future belongs to purpose-driven companies. Purpose-driven companies look further than formulating a specific business goal. They think in terms of purpose and mission, which feeds back into the definition of their business goals, then leads to their successful business performance. Communication is the “storefront” for the purpose and plays a major role in amplifying it.
Commitment to a purpose is closely linked to corporate reputation, which in turn feeds back into corporate results. The purpose and mission statement of an organisation can only deliver real business results, if it is present in everything the company does, and thus reflected in its reputation.
Our PurposeCom service helps management to see whether current internal and external communications reinforce the mission statement and whether these two are aligned. We sync communications with the purpose so that the budget spent on communications truly supports business success.